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Tag: Jared Jordan

American Whiskey: Restoring The Romance (Plus A Spiced Pumpkin Bread Recipe)

American Whiskey: Restoring The Romance (Plus A Spiced Pumpkin Bread Recipe)

This is the second part of a two-part post on American whiskey and its current state. For a little more context, jump back to part one, “Is American Whiskey Love Without Romance?”. If you want to jump directly to the spirits tasting and pumpkin bread…

The Pepsi Challenge, Scotch, and Triangle Tests

The Pepsi Challenge, Scotch, and Triangle Tests

In the now-classic pop psychology book, Blink, Malcolm Gladwell refers to the Pepsi challenge, which put Pepsi and Coke head to head in a blind taste test. He revealed how the results of the taste test were not representative of reality since people