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Tag: Glenfiddich The Original 1963

The Pepsi Challenge, Scotch, and Triangle Tests

The Pepsi Challenge, Scotch, and Triangle Tests

In the now-classic pop psychology book, Blink, Malcolm Gladwell refers to the Pepsi challenge, which put Pepsi and Coke head to head in a blind taste test. He revealed how the results of the taste test were not representative of reality since people